Our Motto


35 years of experience to give you the best service in the business.

Behind The Scenes

Our Team are among the most experienced in Australia

Between us, we have 35 years of experience in the bicycle industry and many more in the competitive and recreational scenes of Mountain Bikes, BMX and Road Racing. We are solely focused on providing our customers with the best possible service. Our open air service centre gives you the opportunity to talk to your mechanic while he works on your bike and the time to ask advice on what parts to run, how things work and even the best places to go and test out his workmanship.

Our sales staff have the experience and knowledge to make sure you are on the best possible bike for how you want to ride and your experience level. Most of all, we will do our best to ensure that your experience makes you feel like you’re a part of the team too.

Dave Long


Since the 2000’s, Dave has been part of the bicycle industry and after years of working in various stores and gaining invaluable experience, finally the time came for him to open his very own store - Empire Cycles.

Dave’s approach to his clients are to talk less and listen more and his love for the bicycle industry is clear in his approach and dedication to making every experience at Empire’s unforgettable.

Jarrad Lawrence

Workshop Manager and Mechanic

When Jarrad first came into the bicycle world, it started at his first job at Cyclerama back in 2004. Here is where he learnt the ins and outs of the workshop and showroom floor. Jarrad drifted off to other industries but the magnetic pull of the bicycle industry drew him back in each and every time.

Now at Empire Cycles, along with years of experience, Jarrad had the opportunity to put together his dream workshop. Under promising and over delivering is his motto.