A DESTINATION FOR ALL RIDERS


30 years of experience, giving you the best service in the business.


Contact Empire Cycles

BEHIND THE SCENES

A team that are among the most experienced in Australia.

Empire Cycles was created by Dave Long and Jarrad Lawrence. Together they pooled their knowledge of over 30 years of experience in the bicycle industry to design a store that would stock only the best and highest quality bikes and products. It was 2017 when Empire Cycles was born.

Four years on and Empire is highly regarded within Australia’s bicycle scene. The staff at Empire Cycles pride themselves on the experience a customer receives from start to finish in-store. Not only do the staff ride the same trails and roads you do they will only stock and sell the products they ride with and recommend to customers.

Empire Cycles is a store owned and run by riders. They can help with all aspects of your riding by offering:

When dealing with Empire Cycles you can expect a quality service. The staff genuinely want to provide you with the best experience for your riding regardless of your discipline and skill level.

DAVE LONG
Owner

 

JARRAD LAWRENCE
Workshop Manager and Mechanic

 

  • 1974 – Mike Sinyard founds Specialized Bicycle Components.
  • 1987 – The Stumpjumper is produced and an entirely new sport is born. It’s the first ever mountain bike sold to the general public.
  • 1993 – Specialized introduces their first suspension bike, the S-Works FSR.
  • 2011 – Specialized roll out 29in wheels across their full bike range revolutionising the industry once again.
  • 2013 – Specialized release their first e-bike, the Turbo S.
  • 2019 – Specialized wins E-MTB of the year award.

The incredible history of Specialized Bicycle Components, Inc.

The bicycle company that sold the first mountain bike to the general public.

In the early 70’s, Mike saw the need for quality bicycle parts in the US market. Being a keen cyclist, he sold his VW van for $1,500 (everything he had at the time) and headed to Europe in search for a quality supplier.

Getting lucky, Mike met Cino Cinelli (founder of Cinellie Bicycles) who agreed to Mike selling his manufactured parts in the US.

Mike returned to California and rode between bike shops selling the high-end components. 

It was 1974 when Specialized Bicycle Components was born.

Sales went so well that it wasn’t long before Specialized started manufacturing their own components.

In 1981 Specialized released the first ever mass-produced mountain bike – the Stumpjumper. It was a defining moment in mountain biking history. Mike has since became known as one of the founding fathers of mountain biking.

From that day on Specialized have been at the forefront of the bicycle industry with many historical moments. 

EMPIRE CYCLES SPONSORED RIDERS

Meet the local W.A riders that are flying the flag for Empire Cycles.

Roly Kyme
Enduro

Gus Kyme
Enduro

Josh Moore
Enduro

Sandy Carlton
All Rounder

Blake Seroka 
XC

David Birch 
Enduro

Lily Grevett
Enduro

Darren Kinsella
Road

Adam Duckworth
Enduro

Austin Ridley
Enduro

Dylan Fawcett
Enduro

Nic Regan
Enduro & Downhill

Wayne Rogers
Enduro

More things bikes.

Suspension Servicing

Products

Servicing

MTB Coaching